Starting on the journey to online retail can be scary, especially if you have little to no experience with e-commerce. But by using WooCommerce, it is possible to create a fully functioning e-commerce site in just a few clicks.
Over 24% of all e-commerce sales volume in 2017 was through WooCommerce, proving it is a very popular retail platform.
What is WooCommerce?
WooCommerce is a plugin that you can use through WordPress. The plugin helps you to create and manage an online store from scratch. The great thing about the system is that you don’t have to be a master of code to use it. WordPress is known as a great site building solution thanks to its ease of use even for those that are not used to programming and to its incredible affordability.
WooCommerce was launched in 2011 and now powers thousands of e-commerce websites all over the world. Another perk is that it lets you sell whatever you want, from fashion to cars, or homemade items to digital goods.
Why Use WooCommerce
WooCommerce is not the only free e-commerce option out there for those looking to start selling online. So, what makes this e-store builder stand out from the others?
The most distinguishing feature is that WooCommerce is open source. This means that its developers are able to introduce new features at any time, and it will be continually updated. Additional themes and extensions can be created, and those already in use are extremely versatile and flexible.
WooCommerce also supplies its users with the ability to monitor the activities of any customers such as leads, conversions, sign-ups and order tracking. This can be hugely beneficial when working out how to improve your site to give the customer what they want.
Check out this amazing infographic about Woocommerce.