start a project

tell us what you are trying to build.

A thirty-minute call with the engineer who would lead the work. Founder-led and senior-only since 2015.

< 1 day
typical reply time
30 min
discovery call
UK · EU · US
markets served
2015
building since

how to reach us

three sentences is enough to start.

Email the founders directly with a few lines about the product, timing and business goal.

worth including

  • What the software has to do on day one — not the full five-year roadmap
  • Anything it must talk to: payment providers, ERPs, booking APIs, internal systems
  • Where you are today: a spreadsheet, a no-code tool, an AI prototype, or nothing yet
  • Your real deadline, and what happens to the business if it slips
  • Roughly what the outcome is worth — it changes the architecture, not the price

Teams that trusted us with the thing that matters

UK · Europe · Worldwide

selected work

what a first call has turned into before

Every engagement below started with a short email and a thirty-minute conversation.

Creoate product interface01
B2B commerce

The engineering partnership behind a cross-border wholesale marketplace.

Next.js storefront, Python ingestion pipelines, DynamoDB data layer and AWS infrastructure.

8+ yearsone team, still shipping
Ontick product interface02
Event technology

A commission-free ticketing platform built for ownership and scale.

Multi-organiser commerce, Stripe instalments and two native apps in one connected platform.

£2M+processed since launch
Easyship product interface03
Global logistics

Embedded product engineering for a global shipping platform.

Rate, tax and duty calculators, server-rendered courier pages and a custom MongoDB CMS.

550+couriers on the calculator
TEFL.ie product interface04
Education & training

A course-commerce and learning platform wired into one system.

WordPress and WooCommerce, a Moodle LMS, Stripe deposits and Zoho CRM, tied together with Zapier automation.

8 yrsengineer & run, since 2017
All White Laser product interface05
Medical aesthetics

A bespoke platform that finances aesthetic machines on Direct Debit.

A lead-to-billing system on GoCardless Direct Debit, provider certification, and a React Native app for machine owners.

9 yrsbuild & run, since 2017
Decofetch product interface06
Luxury commerce

A custom furniture marketplace engineered from storefront to infrastructure.

Server-rendered Next.js commerce over a Laravel API, bespoke operations tooling and re-architected AWS infrastructure.

0→livecustom, front to back
BA Engine Room product interface07
AI operations

An AI-native operating system that runs a consultancy lead to invoice.

Discovery briefs, e-signed contracts, Stripe deposits, delivery milestones and time tracking in one operational system.

0→1built from the ground up
PlusHeat product interface08
Home services

A conversion platform for a growing UK boiler-cover provider.

Custom plan configuration, postcode-qualified lead journeys, CRM synchronisation and campaign landing pages.

5 yrsweb partner since 2021
Léonia product interface09
Beauty commerce

A custom Shopify store for a French beauty brand.

Custom theme, customer accounts, loyalty rewards, referrals and gift-with-purchase offers.

5 yrspartners since 2021
Shutters 365 product interface10
Home improvement

Made-to-measure shutters with live pricing.

A seven-step product builder with live previews, sample orders and supplier tools.

7-stepconfigurator, live pricing
Bloc Ads Manager product interface11
Advertising

A self-service advertising platform for venues.

Campaign creation, audience targeting, in-app ads and reporting linked to venue check-ins.

check-insclosed-loop attribution
Bloc product interface12
Social events

An events app with the tools to run it.

Mobile app, backend, advertising tools, a digital marketplace and website.

4+ yrsone team, five codebases
Zonely product interface13
Social mobile

Two mobile apps for real-time companionship.

Customer and buddy apps with per-minute billing, wallets, moderation and admin tools.

2 appsconsumer + buddy, iOS & Android
Player Profile Hub product interface14
Grassroots football

Player profiles and discovery for youth football.

Verified profiles, video highlights, coach discovery and safeguarding on web and mobile.

0→1built from the ground up
DeepSpatial product interface15
Geospatial AI

Websites and a talent platform for DeepSpatial.

Corporate and investor pages, the Xploor talent platform and ongoing releases on AWS Amplify.

2 yrsone team, ongoing
Yippee Malta product interface16
Travel

Tour bookings with a custom mobile-first checkout.

A multilingual website connected to the booking API, with deposits, coupons and affiliate tracking.

90+core web vitals, mobile & desktop
Professional Energy product interface17
Energy brokerage

One platform for tenders, contracts and accounts.

Supplier tenders, contract management, brokerage accounting and client records.

100+suppliers in one tender

reviews · verified on clutch

the people who signed off the work

Clutch★★★★★5.0 / 5.0

Across 18 independently published client reviews

They have a deeper technical knowledge than any web designer I've met to date.

01 / 04

faq

before you write in

Do I need a full specification before we talk?

No. Most engagements start from a few paragraphs and a conversation. Writing the specification is part of the work — and doing it before you understand the data model usually means writing it twice.

Who is actually on the call?

The founders. Ritesh has run the architecture on every engagement on this site. You will not be handed to a delivery manager after signing.

What does a project typically cost?

It depends entirely on scope, but we publish real numbers rather than ranges pulled from the air — our cost studies break down MVPs, replatforms and rescue work from actual engagements.

Do you work with clients outside India?

Most of our work is for companies in the UK, EU and US. We have run multi-year engagements across those time zones since 2015, with weekly demos on a real environment rather than status reports.

What if you are not the right fit?

We say so on the first call and, where we can, point you to someone better suited. A good referral is worth more to us than a bad engagement.

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still reading? just send the three sentences.

We reply within one working day, from the engineer who would run your project.

Email hello@appycodes.com