BA Engine RoomAI ops platform / production case study

BA Engine Room — an AI operating system for a consultancy.

A custom AI-native platform that runs an agency lead-to-invoice — AI discovery briefs, e-signed contracts, Stripe deposits and milestone delivery — on Next.js, Supabase and Claude.

0→1built from the ground up
5roles in one platform
AIdiscovery briefs from call transcripts
e-signcontracts + Stripe deposits, automated
The system

the systems we built.

01

Pipeline & CRM

Lead capture from web forms, adverts, outreach and referrals, on a kanban pipeline where every stage change is automatic — plus a reactivation workflow for lost leads.

02

AI discovery briefs

Submit a call transcript and the Claude API turns it into a structured delivery brief — services, technical needs, scope — with unknowns flagged “to be confirmed” rather than fabricated.

03

Quote to signed contract

A branded proposal document, then an e-signed Master Service Agreement (UK and US editions) generated as a PDF with the client's signature and a Schedule A filled from the real deal — before Stripe takes the deposit.

04

Milestone delivery

Projects broken into milestones with completion reports and client comments, and delivery partners paid per approved milestone — with client prices and margins hidden from the delivery view.

05

Client portal & support

A self-service portal for deliverables, milestones, payments and thread-based support, so clients can see progress without booking a status call.

06

Automation & ops

Auto-booked kickoff calls, SLA chases, reminders, time tracking and an automation log — the back office that keeps running without someone nudging it.

Architecture

A production stack built for the work.

nextjssupabaseclaudestripevercel
Frontend
Next.js (App Router), deployed on Vercel
Backend & data
Supabase — Postgres, auth, storage, row-level access
AI
Anthropic Claude API — briefs, summaries, drafting
Payments
Stripe — deposits and milestone payments
Scheduling
Google Calendar API, meeting transcription
Documents
Branded proposal & MSA PDFs with embedded e-signatures
Clutch★★★★★5.0 / 5.0

Across 18 independently published client reviews

They have a deeper technical knowledge than any web designer I've met to date.

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