Campaign builder
Campaign → ad set → ad, with event-native objectives — awareness, traffic, venue & event check-ins, app promotions — plus budgets, scheduling and an approval flow.
Product experience
a campaign builder that feels like the big platforms.
The system
the systems behind the dashboard.
Audience estimation (PostGIS)
A PostGIS user-locations layer answers “how many Bloc users are near this venue?” in real time, so advertisers can size an audience by address and radius before they spend a penny.
Interest targeting (Python)
Python profiling turns in-app behaviour into interest segments, matched to ad sets and re-optimised as the user base grows — the reach numbers stay honest at scale.
In-app ad serving
Bite and Spotlight placements delivered into the Bloc app feed, each passing through a moderation and approval step in the internal Bloc Command tool before it goes live.
Closed-loop reporting
Spend, impressions, clicks and — the number that matters here — actual venue check-ins, so a promoter can watch ad money turn into people through the door.
Billing & credits
Metered invoicing with VAT, a credits system, payment methods and weekly or monthly cycles — the money side of a real ad platform, not a demo.
Product experience
reporting that ends at the door, and billing that adds up.
In production
The live product.
Clutch
