The plan configurator
Three axes — customer type, call-out fee (£0/£59/£99) and monthly or annual billing — drive live pricing across four cover tiers, with the discounts and “3 months free” logic built in.
In production
The live product.
The system
the funnel, built to convert.
Homeowner & landlord journeys
Different plans, pricing and messaging for homeowners and landlords, from a shared configurator — a landlord lands on landlord cover, not a generic page.
Lead capture that qualifies
A form that turns a browse into a lead: postcode address lookup, a live plan summary, agreement start date and marketing preferences — the details the sales team actually needs.
CRM sync & lead-source attribution
Leads flow into their CRM with the source attached, so marketing can see which campaign and landing page a lead came from — not just that one arrived.
Landing-page system
Campaign landing pages and cover subpages built to a pattern, so a new paid campaign gets a fast, on-brand page without a rebuild.
A design-system rebuild
The site rebuilt to a fresh design system from Figma — matched across desktop and mobile, tightened for speed and conversion.
Product experience
the configurator and the cover, in production.
Product experience
on the phone, where most of the leads come in.
Clutch
