sector
lead engines and delivery platforms for firms that sell expertise
A due-diligence report platform, wills and probate builds structured for conversion, and an AI-assisted platform running an entire commercial lifecycle.
- 18
- professional services projects
- 4 yrs
- on one property platform
- £50
- smallest change we shipped
- AI
- with the fabrication removed
Clutch
the problem
what this sector actually deals with.
Professional firms sell judgement, and their software usually gets in the way of demonstrating it. Reports are assembled by hand in Word. The website is a brochure that converts nothing. And the enquiry that arrives at 11pm goes into an inbox until Monday.
sound familiar?
- Reports assembled manually, inconsistently, and slowly
- Service pages that describe the firm rather than the client's problem
- High-consideration purchases with no structured journey
- Case assessment happening on the phone or not at all
- AI pilots that generate confident, generic, unusable output
what we have built here
systems delivered in this sector.
A due-diligence report platform
A Next.js application generating structured due-diligence reports for property developments, including a planning-applications module with multi-image upload — running and generating work four years on.
Conversion-structured legal sites
Wills, trusts and probate service pages built from Figma, each with banner, overview, why-it-matters, why-us, a journey timeline and FAQ — a conversion structure for a high-consideration legal purchase, not decoration.
A separate claims lead engine
A lead-generation microsite with a case-assessment form, a we-help-when section, how-it-works, benefits and a clear-costs split — deliberately distinct from the brand site.
An AI sales and delivery platform
The whole commercial lifecycle for a consultancy: public lead form, qualification, discovery call, AI-generated delivery brief, quoting, proposal, client portal, milestones, payments and support.
the hard part
what an AI feature should do when it fails.
The delivery platform originally fell back to hardcoded templates whenever an AI operation failed. Users saw system-generated content that looked real and was not derived from their client at all.
- 01
We removed every fallback template. The direction was explicit: do not block the flow, leave the field blank, and let the user type the analysis themselves. Silent fabrication is worse than an empty field, especially in a profession that sells judgement.
- 02
QA found the related failure: for a courier client needing job intake, location-based assignment and customer tracking, the AI generated onboarding, e-sign and a client portal. The rule became that briefs derive from the actual transcript, and unknown items are marked to-be-confirmed rather than invented.
- 03
A third finding was a policy question rather than a bug — the system let a salesperson enter a client price far below the internal range for that tier, and neither blocked nor flagged it. We raised it as a decision for the business to make rather than silently adding a validation rule.
- 04
None of this is AI scepticism. It is what it takes for an AI feature to be usable by professionals whose name is on the output.
what it runs on
the stack we reach for here.
Chosen for the sector requirements and for maintainability over the life of the system.
- Application
- Next.js on Vercel, with dual branding across internal and client-facing surfaces
- AI
- Transcript to structured brief, configurable prompts, no fabricated fallbacks
- Sites
- Figma-built service pages with a documented conversion structure
- Delivery
- Client portal with milestones, reports, payments, messages and support history
how an engagement runs
what the first weeks look like.
Estimate per line
Several of these firms send a list of requirements and get hours estimated against each one. Small, frequent, defensible — and it has kept one relationship running four years.
Structure the journey
For high-consideration services the page architecture is the product decision. We build it as one.
Keep the AI honest
Blank beats invented, every time. We will design the failure state before the happy path.
Separate brand from lead capture
The firm's site and the campaign asset have different jobs. Trying to make one page do both is why neither converts.
selected work
written up in full
The engagements with the detail attached — and the numbers.
01
B2B commerceThe engineering partnership behind a cross-border wholesale marketplace.
Next.js storefront, Python ingestion pipelines, DynamoDB data layer and AWS infrastructure.
02A commission-free ticketing platform built for ownership and scale.
Multi-organiser commerce, Stripe instalments and two native apps in one connected platform.
03
Global logisticsEmbedded product engineering for a global shipping platform.
Rate, tax and duty calculators, server-rendered courier pages and a custom MongoDB CMS.
04A custom furniture marketplace engineered from storefront to infrastructure.
Server-rendered Next.js commerce over a Laravel API, bespoke operations tooling and re-architected AWS infrastructure.
05An AI-native operating system that runs a consultancy lead to invoice.
Discovery briefs, e-signed contracts, Stripe deposits, delivery milestones and time tracking in one operational system.
06A conversion platform for a growing UK boiler-cover provider.
Custom plan configuration, postcode-qualified lead journeys, CRM synchronisation and campaign landing pages.
07A custom Shopify store for a French beauty brand.
Custom theme, customer accounts, loyalty rewards, referrals and gift-with-purchase offers.
08Made-to-measure shutters with live pricing.
A seven-step product builder with live previews, sample orders and supplier tools.
09
AdvertisingA self-service advertising platform for venues.
Campaign creation, audience targeting, in-app ads and reporting linked to venue check-ins.
10Social eventsAn events app with the tools to run it.
Mobile app, backend, advertising tools, a digital marketplace and website.
11Two mobile apps for real-time companionship.
Customer and buddy apps with per-minute billing, wallets, moderation and admin tools.
12Player profiles and discovery for youth football.
Verified profiles, video highlights, coach discovery and safeguarding on web and mobile.
13Websites and a talent platform for DeepSpatial.
Corporate and investor pages, the Xploor talent platform and ongoing releases on AWS Amplify.
14
TravelTour bookings with a custom mobile-first checkout.
A multilingual website connected to the booking API, with deposits, coupons and affiliate tracking.
15One platform for tenders, contracts and accounts.
Supplier tenders, contract management, brokerage accounting and client records.
Teams that trusted us with the thing that matters
UK · Europe · Worldwide
the practices behind it
what this work is made of.
product engineering
Multi-tenant SaaS, marketplaces, ticketing and booking engines — the systems your business actually runs on, built to survive their own success.
AI systems
Retrieval pipelines, support deflection and internal copilots — costed per token before a line is written, so the unit economics work at volume.
web & commerce
Headless WordPress, Shopify and custom checkouts wired to whatever proprietary API the business already depends on.
reviews · verified on clutch
the people who signed off the work
Clutch★★★★★5.0 / 5.0Across 18 independently published client reviews
“They have a deeper technical knowledge than any web designer I've met to date.”
faq
questions from this sector
Can you work in small increments?
Yes. On one property client we have delivered individual functions quoted at fifty pounds inside days for four years. The value there is cadence, not invoice size.
Will an AI brief embarrass us in front of a client?
Not if it is built to leave gaps rather than fill them. That is a design decision we make up front, and it is the single most important one in a professional-services AI product.
Do you build from our designers' Figma?
Yes, and we will flag what is missing from it — including the legal pages that exist on your old site and not in the new design.
How do you handle changes outside the agreed design?
With a change-request quote and a conversation, not silent absorption and not a fight. We have done exactly that and kept the relationship.
keep reading
the other sectors we work in.
selling expertise through a brochure site?
A thirty-minute call with the engineer who would lead the work.