Orchestration, not glue
Multi-step workflows modelled as real state machines, so a run that stops halfway can resume, roll back or escalate rather than leaving data stranded.
AI systems / specialist delivery
Workflow automation development.
We build custom workflow automation — orchestration, retries and observability — for processes that outgrew Zapier and cannot afford to fail silently.
2015Building production software since
8+ yrsLongest active partnership
100%Source and production visibility
5.0Across 18 verified Clutch reviews
Scope
What this service covers.
No-code tools like Zapier and Make are fine until the process matters. The moment money, data integrity or a customer-facing outcome depends on a workflow, the questions change: what happens when a step fails halfway, when the same event fires twice, when an upstream API is down for an hour? Silent failure is the expensive kind.
Idempotency and retries
Steps designed so a retry or a duplicate event is safe — no double charges, double emails or double writes when something replays.
Fails loudly
Errors surface as alerts with context, not silent drops. You find out from a notification, not from a customer.
Wired to your real systems
Integrations against your CRM, billing, database and internal APIs — including the proprietary ones a no-code connector never supports.
Human-in-the-loop where it belongs
Approval gates and manual review steps for the decisions that should not be fully automated, with a clear audit trail of who approved what.
AI in the loop, when it earns it
Classification, extraction or drafting handled by a model where it beats rules — costed per run and guarded, not bolted on for its own sake.
In production
Work from the same practice.
Related delivery with the client context and measurable outcomes attached.
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02
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03
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A clear delivery process
From first decision to production.
The same senior team stays close to scope, architecture, build, launch and what comes next.
- 01
Scope & cost
We agree the outcome, users, integrations, budget and main technical risks before the work starts.
- 02
Architecture
We plan the data, interfaces and failure modes around the way the system needs to operate.
- 03
Build & review
You receive source access, a working environment and regular demonstrations throughout delivery.
- 04
Launch & support
We launch, document and monitor the work, then hand it over or continue as your engineering team.
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Clutch★★★★★5.0 / 5.0Across 18 independently published client reviews
“They have a deeper technical knowledge than any web designer I've met to date.”
Common questions
Planning the work.
01We already use Zapier — why build custom?+
No-code is right until failure gets expensive. When a broken run can lose data, double-charge a customer or stall an order, you need retries, idempotency and alerting that those tools do not give you. That is the line where custom pays for itself.
02What happens when a step fails midway through?+
We design workflows to resume, roll back or escalate rather than silently drop. Failed runs are logged, alerted and safe to retry without side effects.
03Do you connect to systems that do not have a ready-made integration?+
Yes. We build directly against your APIs — including proprietary or internal systems — rather than being limited to whatever connectors a platform happens to offer.
Start a project
Bring us the exact problem.
Book a 30-minute call with the senior team that will scope and lead the work.