The lighter cousin of internal tools. For the ops team drowning in manual steps.

Make.com is great until: (1) you cross 10K operations / month and the cost ladders past the break-even point with a custom Node worker, (2) you need transactional guarantees (atomic operations across multiple systems with rollback) that no-code tools cannot promise, (3) the workflow needs to live inside customer-facing latency budgets (sub-second response), or (4) compliance and audit require the orchestration logic to be in version control, not someone's no-code account.

We know where each line is. We have crossed them all, on real engagements. That is why the cost curve above is annotated honestly, and why we sometimes argue you out of an engagement we would happily bill for.