■ Internal Tools · Admin Dashboards · Operational Platforms
We build the screen the business actually runs on.
Easyship
PES
All White Laser
NEXIS · CA Compliance Calendar
■ Talk to the lead architect
Spreadsheet running the business, or a domain that off-the-shelf SaaS can't model? Bring it directly to Ritesh — no SDR, no qualification call.
Ritesh Agarwal · Lead Architect, Appycodes · LinkedIn
■ Evidence
Four dashboards. Each one the operational heart of the business that runs on it.
Shipping rate calculator
Easyship
100+ shipping rate calculators. Real-time rate aggregation across 550+ carriers. Every origin–destination pair as a separate indexable landing page (USA→USA, HK→USA, SG→USA, AU→USA…) — calculator engine doubling as a programmatic-SEO surface.
Tender comparison · energy
PES
Tender module ingests supplier responses from across the UK energy market, normalises into comparable formats, surfaces the best deal per client. CRM module manages ~300 industrial/commercial clients. Accounting reconciles multi-year supply-agreement commissions. 800+ broker hours saved.
Contract operations
All White Laser
Contract creation, payment scheduling, customer portal, document storage on Cloudflare R2. 500 contracts on the platform. Replaces the spreadsheet + email back-and-forth with a single source of truth that issues, tracks, and reconciles.
Indian statutory deadlines
NEXIS · CA Compliance Calendar
For practising Indian CAs: GST, ROC (MCA), Income Tax deadlines (TDS, advance tax, ITR) tracked across clients and team members. Three roles — Admin / Team / Client. WhatsApp reminders via wa.me. React + Supabase + Resend. Our own ecosystem, built in Lovable.
■ What you get
Six shapes of internal tool we've shipped.
We don't sell a Retool subscription. We build the application that becomes the business's operational backbone, with the business logic where it belongs.
01
Admin dashboards & ops consoles
For SaaS, marketplaces, and e-commerce backends. The screen the support team, the operations team, and the finance team actually live in.
02
Custom CRMs / ERPs
For domains where Salesforce, HubSpot, and NetSuite don't fit — energy brokerage, contract operations, education, niche B2B.
03
Calculators & configurators
Internal pricing tools and customer-facing configurators — including the programmatic-SEO kind where every input combination is a separate landing page.
04
Compliance & deadline tools
GST, ROC, ITR for India. HMRC and Companies House for UK. Multi-jurisdiction calendars with client / team / admin role separation.
05
Multi-role portals
Admin / staff / customer with role-based content gating, audit logs, and per-role activity timelines.
06
Embedded reporting & charting
Chart.js, Recharts, Plotly. When the business literally runs off the dashboard, the chart has to render in under 300ms.
▼ The Spreadsheet Replacement Index
What replaces the spreadsheet.
Manual-entry / error-prone work as a baseline of 100, plotted against the same work after the tool ships. Each bar is one engagement.
PES — broker hours saved
800+ hours/yr
−88%
manual work
AWL — contract ops
$5M handled
−82%
manual work
CA compliance calendar
Multi-client tracking
−78%
manual work
Easyship calculators
550+ couriers
−92%
manual work
■ Good fit if
- Businesses still running operations off spreadsheets that no one understands anymore
- Domains where off-the-shelf SaaS doesn't model the business (energy, contracts, compliance, education)
- Founders who realised the admin panel is the actual product the team works in
- Companies needing programmatic-SEO calculators that double as top-of-funnel surfaces
■ Probably not a fit
- Generic Retool dashboards a junior engineer can ship over a week — we'd be expensive
- Off-the-shelf CRM customisation in Salesforce or HubSpot — find a Salesforce partner
- Pure data warehousing / ETL work without a UI on top
■ Stack we ship on
Pragmatic. We meet the business stack where it already lives.
Pairs naturally with Laravel development, Supabase (RLS, multi-role auth), API & integration (the supplier-rate ingestion side).
■ If the spreadsheet is the bottleneck
Bring the spreadsheet. We'll design the application around it.
■ Other services
We build a lot more than this.
Explore the rest of what we build.
SaaS Web App Development
MVP to production builds, multi-tenant, billing, AI features.
Learn moreReact Native App Development
iOS + Android in one codebase. Push, offline, OTA updates.
Learn moreWeb App to Native Mobile App
Convert your Lovable / Claude / Bolt web app to React Native or Flutter — backend reused.
Learn moreTechnical SEO for SaaS
Prerender, schema, Core Web Vitals — engineering-led SEO.
Learn moreCustom WordPress Development
B2B marketplaces, membership sites, headless WordPress.
Learn moreShopify Development Services
Custom themes, migration to Shopify, Shopify apps, supplier-feed automation.
Learn moreCustom WooCommerce Development
B2B wholesale, high-SKU catalogues, WooCommerce Subscriptions, Shopify-to-Woo migrations.
Learn moreMaintenance & Support
Post-launch stability, security, monthly improvements.
Learn moreAI App Completion
Take an AI-built prototype to a production-ready product.
Learn moreAI Prototype to Native App
Convert AI-built web prototypes into native mobile apps.
Learn moreApp Store Launch
Submit, configure and optimise for App Store + Play Store.
Learn moreTech Stack Migration
Modernise legacy systems with zero-downtime migrations.
Learn moreWhite Label Development
Engineering capacity for agencies, under your brand.
Learn moreStartup Launch Support
From idea to live product — design, build, launch, growth.
Learn moreAPI & Integration
Custom REST/GraphQL APIs and third-party integrations.
Learn moreAI SaaS Product Development
Multi-tenant AI SaaS with subscriptions and admin dashboards.
Learn moreB2B Marketplace Development
Marketplaces with credit, KYC, and trust infrastructure baked in.
Learn moreCustom LMS Development
Customised Moodle deployments and bespoke Moodle mobile apps.
Learn moreMembership & WooCommerce Subscriptions
Subscription recovery, dunning, migrations, combinatorial billing matrices.
Learn moreShopify Migration
Magento, WordPress, BigCommerce → Shopify. Redirect-engineering first.
Learn moreWordPress Security & Malware Removal
Forensic incident response — Magecart, backdoors, DDoS, GDPR Art. 33.
Learn moreLaravel Development & Modernisation
Four production Laravel platforms. ERPs, contracts, tendering.
Learn moreStripe Billing Engineering
Webhooks, metering, proration, dunning, multi-currency, reconciliation.
Learn moreCloudflare Edge Engineering
Workers, R2, WAF, Bulk Redirects. The full surface, not just the orange cloud.
Learn moreSupabase Development
RLS, multi-role auth, production-hardening Lovable / Bolt / v0 prototypes.
Learn moreHeadless WordPress & WooCommerce
WP + Next.js with preview, ISR, auth handoff, media pipeline, search.
Learn moreSanity CMS Development
Schema-first builds, multilingual setups, migrations from WP / Contentful / Strapi.
Learn moreVue.js & Nuxt Development
Four production Vue platforms. Vue + Laravel as the default pairing.
Learn moreWordPress Performance Optimisation
nginx, PHP-FPM, slow-query analysis, plugin audit. Diagnostic engineering, not plugin installs.
Learn moreCustom WordPress Plugin Development
Surgical plugin work — namespaced, idempotent, version-controlled. Not functions.php.
Learn moreKnowledge Base & Community Platforms
KB + forum + adjacent surfaces. Search, version-aware routing, role-based visibility.
Learn moreEvent Ticketing Platforms
Multi-day festivals, white-label venue groups, offline-capable door-staff apps.
Learn moreAI Chatbot, RAG & Agent
Production RAG with chunking, hybrid retrieval, reranking, grounding, eval.
Learn moreWorkflow Automation
Make.com, n8n, Zapier, and custom Node workers — chosen by volume.
Learn moreProgrammatic SEO Engineering
Calculator- and location-driven SEO surfaces with real data and SSR.
Learn more