We build the screen the business actually runs on.

Internal tools where the business logic is the product: tender automation, contract operations, compliance calendars, programmatic-SEO calculators. Not Retool dashboards. Real platforms the business runs on.

Talk to a tools engineer See operational work

Platforms in production

EasyshipShipping rate calculator
550+
PESTender comparison, energy
$1M+
All White LaserContract operations
$5M
NEXIS · CA Compliance CalendarIndian statutory deadlines
3

Evidence

Four dashboards. Each one the operational heart of the business that runs on it.

Shipping rate calculator

550+

courier integrations

Easyship

100+ shipping rate calculators. Real-time rate aggregation across 550+ carriers. Every origin to destination pair as a separate indexable landing page (USA to USA, HK to USA, SG to USA, AU to USA), a calculator engine doubling as a programmatic-SEO surface.

Tender comparison, energy

$1M+

tenders flowing through

PES

Tender module ingests supplier responses from across the UK energy market, normalises into comparable formats, surfaces the best deal per client. CRM module manages around 300 industrial and commercial clients. Accounting reconciles multi-year supply-agreement commissions. 800+ broker hours saved.

Contract operations

$5M

contracts handled

All White Laser

Contract creation, payment scheduling, customer portal, document storage on Cloudflare R2. 500 contracts on the platform. Replaces the spreadsheet and email back-and-forth with a single source of truth that issues, tracks, and reconciles.

Indian statutory deadlines

user roles, multi-client

NEXIS · CA Compliance Calendar

For practising Indian CAs: GST, ROC (MCA), Income Tax deadlines (TDS, advance tax, ITR) tracked across clients and team members. Three roles: Admin, Team, Client. WhatsApp reminders via wa.me. React plus Supabase plus Resend. Our own ecosystem, built in Lovable.

What you get

Six shapes of internal tool we have shipped.

We do not sell a Retool subscription. We build the application that becomes the business's operational backbone, with the business logic where it belongs.

Admin dashboards & ops consoles

For SaaS, marketplaces, and e-commerce backends. The screen the support team, the operations team, and the finance team actually live in.

Custom CRMs / ERPs

For domains where Salesforce, HubSpot, and NetSuite do not fit: energy brokerage, contract operations, education, niche B2B.

Calculators & configurators

Internal pricing tools and customer-facing configurators, including the programmatic-SEO kind where every input combination is a separate landing page.

Compliance & deadline tools

GST, ROC, ITR for India. HMRC and Companies House for UK. Multi-jurisdiction calendars with client, team and admin role separation.

Multi-role portals

Admin, staff and customer with role-based content gating, audit logs, and per-role activity timelines.

Embedded reporting & charting

Chart.js, Recharts, Plotly. When the business literally runs off the dashboard, the chart has to render in under 300ms.

The Spreadsheet Replacement Index

What replaces the spreadsheet.

Manual-entry and error-prone work as a baseline of 100, plotted against the same work after the tool ships. Each bar is one engagement.

PES, broker hours saved

800+ hours/yr

Before

After

−88%

manual work

AWL, contract ops

$5M handled

Before

After

−82%

manual work

CA compliance calendar

Multi-client tracking

Before

After

−78%

manual work

Easyship calculators

550+ couriers

Before

After

−92%

manual work

Good fit if

When the admin panel is the product

Businesses still running operations off spreadsheets that no one understands anymore
Domains where off-the-shelf SaaS does not model the business (energy, contracts, compliance, education)
Founders who realised the admin panel is the actual product the team works in
Companies needing programmatic-SEO calculators that double as top-of-funnel surfaces

Probably not a fit

We will tell you when off-the-shelf wins

Generic Retool dashboards a junior engineer can ship over a week, we would be expensive
Off-the-shelf CRM customisation in Salesforce or HubSpot, find a Salesforce partner
Pure data warehousing / ETL work without a UI on top

Stack we ship on

Pragmatic. We meet the business stack where it already lives.

Frontend

React, Next.js, Vite, Tailwind, shadcn/ui, Recharts / Chart.js

Backend

Laravel, Node, Supabase Edge Functions, Python services where relevant

Data

MySQL, Postgres, Supabase, Redis cache

Integrations

WhatsApp (wa.me), Resend, Zoho, Xero, Stripe, supplier APIs

Pairs naturally with

Laravel development the backend behind most consoles
Supabase RLS, multi-role auth
API & integration the supplier-rate ingestion side

If the spreadsheet is the bottleneck

Bring the spreadsheet. We'll design the application around it.

Talk to a tools engineer hello@appycodes.com