■ Subscriptions Engineering · Recovery · Migration
$ wcs --site=inspirelle --cohort=type-b --action=sync-renewals
› 412 subscriptions matched · 0 errors · next_payment_date := 2024-05-01
$ wcs --apply --confirm
› applied · audit log: /var/log/wcs/migrate-typeb.log
Almost anyone can install WooCommerce Subscriptions. Almost nobody can recover a broken one cleanly.
For stores doing $1M+ in recurring and losing renewals to billing edge cases, dunning failures, or migrations gone wrong. We've shipped that recovery work at the row level.
■ Talk to the lead architect
Renewals leaking, dunning misfiring, or mid-migration on a subscription cohort? Bring it directly to Ritesh — no SDR, no qualification call.
Ritesh Agarwal · Lead Architect, Appycodes · LinkedIn
■ What you get
Eight engagements we've shipped repeatedly.
No "we set up subscriptions for you" bullet point. Each engagement below is concrete work with a definition of done and a rollback path.
01 / 08
WooCommerce Subscriptions audits & recoveries
Renewal failures, dunning misfires, broken proration, end-date bugs. Idempotent migration tools with preview → confirm → apply UI, not a script you run twice and pray.
02 / 08
Cohort-level subscription operations
Bulk reprice, bulk pause, bulk migrate — done with idempotent meta flags, audit logs, and a rollback script for the inevitable validation accident.
03 / 08
Platform migrations
WCS ↔ Zoho ↔ Stripe Billing ↔ Chargebee. We've moved live subscribers between them without losing renewal cadence, payment methods, or proration state.
04 / 08
Store-credit & coupon engineering
Auto-apply mu-plugins, email-restricted coupons, the 0-order edge case, gateway-specific behaviour. The fiddly work that turns a refund email into a recovered renewal.
05 / 08
Combinatorial billing matrices
Plan × customer type × add-on × frequency × promo × payment method. Mapped cleanly to plans in the source-of-truth billing system. Stops the spreadsheet that nobody can read.
06 / 08
Custom renewal flows
Early renewal, force-renewal-on-active, store-credit-first-then-charge, sync-to-target-date. The non-default flows that real businesses end up needing.
07 / 08
Memberships layer
MemberPress, Restrict Content Pro, or custom — integrated with subscriptions, LMS, gated content, and tiered access.
08 / 08
Direct Debit + card cashflow
Reconciling DD's lag against card's instant-charge profile. Promo states, dunning windows, and customer-facing UX that doesn't break on either rail.
▼ Renewal Recovery Funnel
Where renewal revenue actually leaks — and the layer we add to plug it.
Typical attrition path across a 90-day renewal cycle. Numbers indexed to a starting cohort of 100. The recovery row is where most agencies stop.
Scheduled renewals
Day 0 — billing schedule fires
First charge attempt
Expired cards, insufficient funds
Retry window (1–7 days)
Smart retry + customer notification
Dunning
Escalating emails, gateway-specific copy
Manual recovery
Where most agencies stop
Store credit applied
Recovery layer we add
Final state
Renewed: 91% · Churned: 9%
■ Evidence — incident-report style
What the capabilities look like in production.
Type-B subscription recovery
Multi-phase migration of a Type-B subscriber cohort: issue store-credit coupons, switch automatic → manual renewal, generate renewal orders, sync next-payment dates across the cohort to a target date.
Built as a unified tool (migrate-typeb.php) with idempotent meta flags, bulk-send capability, and a preview → confirm → apply three-state UI. Plus cron-friendly sync scripts and a rollback for cleared end-dates.
Auto-apply store credit mu-plugin
inspirelle-typeb-autocoupon.php applies the customer's pre-issued store credit at renewal checkout. Email-restricted, per-session dedup, silent on failure (no scary red banners if the coupon's expired).
Overrides WooCommerce's default coupon notice with: "Your INSPIRELLE store credit of XX.XX has been applied to this renewal." The 0-order edge case — where store credit fully covers the renewal — has its own branch because gateways behave differently on it.
Combinatorial billing matrix at Zoho
PlusHeat's signup is the output of a configurator: plan tier × customer type × call-out excess × billing frequency × add-ons × promo state × payment method. A naive WCS setup buckles under that combinatorial space.
We built the orchestration layer between the marketing site, the customer, and Zoho — mapping every configurator outcome to the correct billing plan in the source-of-truth, handling dunning and proration, reconciling DD vs recurring-card cashflow.
More context on the PlusHeat case study. Related engagements: WooCommerce development, custom WordPress for the platform underneath, and API & integration for the Zoho / Stripe orchestration.
■ Stack we operate on
Each tool used for what it's good at.
The billing system is the source of truth. The site never invents pricing.
■ Good fit if
- Stores doing $1M+ in recurring revenue with subscription edge-cases that bleed renewals
- Operators mid-migration between WCS, Stripe Billing, Zoho, or Chargebee
- Membership platforms layered on top of subscriptions and LMS
- Founders staring at a renewal cohort that needs to be moved en masse without breaking
■ Probably not a fit
- Single-plan, single-currency, no-trial subscriptions — the WCS defaults are fine
- Stores under $50K recurring where the engineering cost outpaces the recovered revenue
- Anyone looking for a freelancer to install a plugin and disappear
$ if --renewals --bleeding
Bring the cohort and the failure mode. We'll have a recovery plan inside a week.
■ Other services
We build a lot more than this.
Explore the rest of what we build.
SaaS Web App Development
MVP to production builds, multi-tenant, billing, AI features.
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