Structured content modelling
We design documents, references, and reusable objects so content is queryable and portable, not trapped inside one page template.
web & commerce / specialist delivery
Sanity CMS development.
Sanity CMS development done properly: custom schemas, a tailored Studio, GROQ-powered front ends, and structured content that scales across sites and channels.
2015Building production software since
8+ yrsLongest active partnership
100%Source and production visibility
5.0Across 18 verified Clutch reviews
Scope
What this service covers.
Sanity works best when the content model is designed deliberately rather than mirrored from a page layout. We model your content as structured, reusable documents, build custom schemas, and tailor Sanity Studio so editors get exactly the fields, validation, and previews they need: no orphaned rich-text blobs, no fields nobody understands six months later.
Custom Studio configuration
Tailored schemas, validation, custom input components, and desk structure so the editing experience fits how your team actually works.
GROQ-powered delivery
Efficient GROQ queries against the Content Lake and CDN feed a Next.js, React, or native front end with the exact data each view needs.
Live preview and drafts
Draft perspectives and real-time preview so editors see changes rendered before publishing, without a rebuild for every edit.
Migration and integrations
Content migrated from WordPress, another headless CMS, or legacy databases into Sanity, plus webhooks and functions connecting it to search, commerce, and downstream systems.
Portable, multi-channel content
One content source serving web, mobile, and other surfaces, with localisation and versioning handled in the model rather than bolted on.
In production
Work from the same practice.
Related delivery with the client context and measurable outcomes attached.
01
Beauty commerceA custom Shopify store for a French beauty brand.
Custom theme, customer accounts, loyalty rewards, referrals and gift-with-purchase offers.
5 yrspartners since 2021
02
Home improvementMade-to-measure shutters with live pricing.
A seven-step product builder with live previews, sample orders and supplier tools.
7-stepconfigurator, live pricing
03
Home servicesA conversion platform for a growing UK boiler-cover provider.
Custom plan configuration, postcode-qualified lead journeys, CRM synchronisation and campaign landing pages.
5 yrsweb partner since 2021
04
TravelTour bookings with a custom mobile-first checkout.
A multilingual website connected to the booking API, with deposits, coupons and affiliate tracking.
90+core web vitals, mobile & desktop
05
Event technologyA commission-free ticketing platform built for ownership and scale.
Multi-organiser commerce, Stripe instalments and two native apps in one connected platform.
£2M+processed since launch
A clear delivery process
From first decision to production.
The same senior team stays close to scope, architecture, build, launch and what comes next.
- 01
Scope & cost
We agree the outcome, users, integrations, budget and main technical risks before the work starts.
- 02
Architecture
We plan the data, interfaces and failure modes around the way the system needs to operate.
- 03
Build & review
You receive source access, a working environment and regular demonstrations throughout delivery.
- 04
Launch & support
We launch, document and monitor the work, then hand it over or continue as your engineering team.
Also in this practice
Related services.
Explore other web & commerce services.
Clutch★★★★★5.0 / 5.0Across 18 independently published client reviews
“They have a deeper technical knowledge than any web designer I've met to date.”
Common questions
Planning the work.
01When is Sanity a better choice than WordPress?+
Sanity fits when content needs to feed more than one front end, such as a website plus an app or several sites sharing a source, and when you want structured, queryable content rather than page-bound markup. WordPress is often the better call when a single site needs a familiar all-in-one admin with plugins and live preview out of the box. We are honest about which suits your situation.
02Can editors preview content before it goes live?+
Yes. We configure draft perspectives and live preview so editors see their changes rendered in the real front end before publishing. Combined with structured validation in the Studio, this keeps the editing experience safe without forcing a rebuild for every change.
03Can you migrate our existing content into Sanity?+
Yes. We map your current content, whether from WordPress, another headless CMS, or a database, into a Sanity schema, then script the import into the Content Lake with references and assets preserved. We reconcile the migrated content against the source so nothing is lost in the move.
Start a project
Bring us the exact problem.
Book a 30-minute call with the senior team that will scope and lead the work.