■ Headless WordPress · Headless WooCommerce

    Real headless WP is about the boring parts — preview, revalidation, auth, media, search. Not the GraphQL query.

    Left side · WordPress

    Dashboard

    › Posts · 1,284

    › Pages · 47

    › Products · 312 (Woo)

    › Editor: block-based, ACF, plugins keep working

    Right side · Next.js

    Storefront

    › ISR cache: published-3s ago

    › WPGraphQL query · 28ms

    › LCP 1.1s · CLS 0.02

    › Cart token · Stripe checkout

    Ritesh Agarwal, lead architect at Appycodes

    ■ Talk to the lead architect

    WordPress estate that's outgrown its theme, or a Next.js storefront sitting on top of Woo? Bring it directly to Ritesh — no SDR, no qualification call.

    Ritesh Agarwal · Lead Architect, Appycodes · LinkedIn

    Start a project discussion Or call +91 92429 45793

    ■ The actual surface area

    Six places where headless either works or quietly fails.

    Content authoring
    WordPressBlock editor · custom fields · existing plugins keep working
    Next.jsRead via WPGraphQL · typed schemas · React components per block
    Preview
    WordPressNative draft preview
    Next.jsAuth-gated preview route · token handshake · live editor view
    Publishing
    WordPressPublish action fires REST webhook
    Next.jsOn-demand ISR invalidates the right cache keys at the edge
    Media
    WordPresswp-content/uploads (or offloaded)
    Next.jsCloudflare R2 / S3 with image optimisation pipeline
    Auth
    WordPressRoles + capabilities · WP login
    Next.jsCookie / JWT bridge · role-aware routing · gated content
    Search
    WordPressWP write side ingests
    Next.jsAlgolia / Elastic / Meilisearch index updated via webhook

    ■ What you get

    Six engagements.

    Most "we do headless" pages stop at the query. These six are the work that makes a headless WP build feel native — and not break six months in.

    01

    WordPress + WPGraphQL + Next.js

    Preview mode, on-demand ISR, typed schemas. Cache key design that invalidates the right pages on publish — not just the homepage.

    02

    Headless WooCommerce

    WPGraphQL + WooGraphQL with hosted-checkout fallback for Stripe / Payplug / Razorpay. Cart token in Next.js, source of truth in WC.

    03

    Migration off traditional themes

    Full URL inventory, Cloudflare 301 layer, sitemap continuity. Existing rankings preserved while the frontend gets rebuilt.

    04

    Hybrid setups

    Keep WP admin and plugins. Replace only the front end with Next.js. Lower risk than going fully headless on day one.

    05

    Auth-aware routing

    Membership content gated by WP roles, rendered by Next.js. Logged-in vs logged-out cache strategies that don't leak between users.

    06

    Performance engineering

    ISR cache-key design, edge caching, image optimisation, Core Web Vitals tuning. The work that makes 'headless' actually feel fast.

    ▼ The Headless Decision Tree

    Most WordPress sites do not need this. Some absolutely do.

    Five Yes/No questions. Even one Yes is enough to consider headless. Five No's and the right answer is a performance pass on the existing stack.

    01

    Outgrown the theme model — want a real product-engineering frontend?

    Go headless.
    02

    Embedding interactive React components that don't fit Gutenberg?

    Go headless.
    03

    Core Web Vitals stuck despite caching and image work?

    Go headless.
    04

    Running a B2C / B2B mixed estate with role-gated content?

    Go headless.
    05

    Need a SPA-style admin or editor experience?

    Go headless.

    ■ Good fit if

    • Operators outgrowing the theme model who want a real product-engineering frontend
    • Teams embedding interactive React components that don't fit Gutenberg
    • Sites where Core Web Vitals on the current theme are unrecoverable
    • WooCommerce stores wanting a Next.js storefront without rebuilding checkout

    ■ Probably not a fit

    • Marketing sites where a tuned WordPress theme would be faster and cheaper
    • Sites with no plan for who maintains both the WP back and the Next.js front
    • Teams who want 'headless because it's modern' — that's not a reason

    Pair with custom WordPress for the back, or read the alternative on Sanity CMS for buyers leaving WordPress entirely. Edge-layer cache rules sit on the Cloudflare edge. Headless WooCommerce work pairs with custom WooCommerce and subscriptions engineering.

    ■ Stack we ship on

    WordPress on the back. Next.js on the front. Cloudflare in between.

    CMS
    WordPress · WPGraphQL · WooGraphQL · ACF · custom plugins
    Frontend
    Next.js (App Router) · TypeScript · React Server Components · ISR
    Edge
    Cloudflare (cache · redirects · WAF) · Vercel / self-hosted on AWS
    Media
    Cloudflare R2 · S3 · image optimisation pipeline · WebP fallback
    Search
    Algolia / Elastic / Meilisearch indexed off WP webhooks

    ■ If headless is the right answer

    Bring the WP estate and the Core Web Vitals number. We'll know in a call.

    Plan a headless build

    ■ Other services

    We build a lot more than this.

    Explore the rest of what we build.

    SaaS Web App Development

    MVP to production builds, multi-tenant, billing, AI features.

    Learn more

    React Native App Development

    iOS + Android in one codebase. Push, offline, OTA updates.

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    Web App to Native Mobile App

    Convert your Lovable / Claude / Bolt web app to React Native or Flutter — backend reused.

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    Technical SEO for SaaS

    Prerender, schema, Core Web Vitals — engineering-led SEO.

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    Custom WordPress Development

    B2B marketplaces, membership sites, headless WordPress.

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    Shopify Development Services

    Custom themes, migration to Shopify, Shopify apps, supplier-feed automation.

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    Custom WooCommerce Development

    B2B wholesale, high-SKU catalogues, WooCommerce Subscriptions, Shopify-to-Woo migrations.

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    Maintenance & Support

    Post-launch stability, security, monthly improvements.

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    AI App Completion

    Take an AI-built prototype to a production-ready product.

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    AI Prototype to Native App

    Convert AI-built web prototypes into native mobile apps.

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    App Store Launch

    Submit, configure and optimise for App Store + Play Store.

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    Tech Stack Migration

    Modernise legacy systems with zero-downtime migrations.

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    White Label Development

    Engineering capacity for agencies, under your brand.

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    Startup Launch Support

    From idea to live product — design, build, launch, growth.

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    API & Integration

    Custom REST/GraphQL APIs and third-party integrations.

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    AI SaaS Product Development

    Multi-tenant AI SaaS with subscriptions and admin dashboards.

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    B2B Marketplace Development

    Marketplaces with credit, KYC, and trust infrastructure baked in.

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    Custom LMS Development

    Customised Moodle deployments and bespoke Moodle mobile apps.

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    Membership & WooCommerce Subscriptions

    Subscription recovery, dunning, migrations, combinatorial billing matrices.

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    Shopify Migration

    Magento, WordPress, BigCommerce → Shopify. Redirect-engineering first.

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    WordPress Security & Malware Removal

    Forensic incident response — Magecart, backdoors, DDoS, GDPR Art. 33.

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    Laravel Development & Modernisation

    Four production Laravel platforms. ERPs, contracts, tendering.

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    Stripe Billing Engineering

    Webhooks, metering, proration, dunning, multi-currency, reconciliation.

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    Cloudflare Edge Engineering

    Workers, R2, WAF, Bulk Redirects. The full surface, not just the orange cloud.

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    Internal Tools & Admin Dashboards

    Tender automation, contract operations, compliance calendars, calculators.

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    Supabase Development

    RLS, multi-role auth, production-hardening Lovable / Bolt / v0 prototypes.

    Learn more

    Sanity CMS Development

    Schema-first builds, multilingual setups, migrations from WP / Contentful / Strapi.

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    Vue.js & Nuxt Development

    Four production Vue platforms. Vue + Laravel as the default pairing.

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    WordPress Performance Optimisation

    nginx, PHP-FPM, slow-query analysis, plugin audit. Diagnostic engineering, not plugin installs.

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    Custom WordPress Plugin Development

    Surgical plugin work — namespaced, idempotent, version-controlled. Not functions.php.

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    Knowledge Base & Community Platforms

    KB + forum + adjacent surfaces. Search, version-aware routing, role-based visibility.

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    Event Ticketing Platforms

    Multi-day festivals, white-label venue groups, offline-capable door-staff apps.

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    AI Chatbot, RAG & Agent

    Production RAG with chunking, hybrid retrieval, reranking, grounding, eval.

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    Workflow Automation

    Make.com, n8n, Zapier, and custom Node workers — chosen by volume.

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    Programmatic SEO Engineering

    Calculator- and location-driven SEO surfaces with real data and SSR.

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