Custom WooCommerce development for the stores a hosted platform can't cleanly serve — B2B wholesale and NET terms, 10,000+ SKU catalogues, subscriptions, and the checkout logic Shopify Functions won't let you ship. Engineered as an application, not stacked from plugins.
We build WooCommerce for the cases where it genuinely beats a hosted platform: B2B and wholesale with role-based pricing and NET terms, catalogues past ten thousand SKUs, subscription businesses that need to own the renewal flow, and stores that need checkout logic Shopify Functions still can't reach. Where Shopify is the better call, we say so on day one — we build on it too.
01
A custom child theme, never a page builder
Elementor, Divi and WPBakery are the single biggest cause of slow stores in our audit data. We build a custom theme on WooCommerce Blocks and Gutenberg where marketing needs to author — LCP under 2.0s on mobile is the target.
02
B2B as owned code, not plugin stacks
Role-based pricing, NET terms, VAT exemption and quote-to-order built on WooCommerce's own role system in a few hundred lines of maintainable plugin code — cheaper to run than fighting a B2B plugin's assumptions for two years.
03
Subscriptions that own the renewal
WooCommerce Subscriptions or Stripe Billing, chosen deliberately. Mid-period upgrades, claim-aware dunning, failed-payment retries and the cancellation flow — the mechanics that are the product at scale, written as code you own.
04
High-SKU catalogues that stay fast
No variant ceiling and no metafield limit. Heavy product queries cached, the WP_Query N+1 rewritten, and the database tuned for catalogue size — 100K+ products indexed and browsable.
05
Performance and hosting, engineered
Redis object cache, Cloudflare or BunnyCDN in front, managed-WP or a tuned LiteSpeed box, cart and checkout excluded from page caching. The store is fast because it is built to be, not patched after.
06
Shopify-to-WooCommerce migration
Products, variants, customers, orders, subscriptions and SEO redirects moved across — the Admin API as the source of truth, not a CSV export, and a redirect map keyed on the existing URLs so organic traffic holds.
In production
Work from the same practice.
Related delivery with the client context and measurable outcomes attached.
“They have a deeper technical knowledge than any web designer I've met to date.”
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Common questions
Planning the work.
01When does WooCommerce actually beat Shopify?+
Three places consistently: B2B and wholesale, where Shopify's B2B is paid-tier-only and its pricing model is rigid; high-SKU stores, because WooCommerce has no variant ceiling; and custom checkout logic Shopify Functions still blocks. Outside those, Shopify often wins on time-to-launch — and we will tell you so.
02Is WooCommerce safe at scale?+
Yes, when it is engineered as an application rather than stacked from the plugin directory. We have run stores processing 100K+ orders and 40K+ active subscriptions on properly tuned hosting. The collapse mode is always too many plugins, a page builder on the storefront, and a shared host — fix those three and the platform behaves.
03Do you use Elementor, Divi or other page builders?+
No. In our audit of 100+ WordPress sites, page builders were the single biggest cause of slow stores — 30-point PageSpeed drops on average. We build custom child themes on WooCommerce Blocks and Gutenberg. On a conversion-driven store, storefront speed is not negotiable.
04Can you migrate our Shopify store to WooCommerce?+
Yes. Products, variants, customers, orders, subscriptions, redirects and SEO equity all move across. We use the Shopify Admin API as the source of truth for orders and subscriptions, and a redirect map keyed on the existing URLs so organic traffic does not drop. Typical timeline is 6–12 weeks depending on subscription complexity.
Start a project
Bring us the exact problem.
Book a 30-minute call with the senior team that will scope and lead the work.