Custom WooCommerce Development for Stores Shopify Can't Cleanly Serve

Three places consistently. B2B and wholesale, because Shopify's B2B add-on is paid-tier-only and its role-based pricing model is rigid. High-SKU stores, because WooCommerce has no variant ceiling and we can index 100K+ products with proper database tuning. And custom checkout logic, because Shopify Functions has improved but still blocks meaningful custom flows. Outside those three, Shopify often wins on time-to-launch.

Yes, when it's engineered as an application rather than stacked from the plugin directory. We've run WooCommerce stores processing 100K+ orders and 40K+ active subscriptions on properly tuned managed-WP hosting. The collapse mode is always the same: too many plugins, a page builder running the storefront, and a shared host. Fix those three things and the platform behaves.

Yes. Products, variants, customers, orders, subscriptions, redirects, and SEO equity move across. We use WP All Import for bulk product migration, custom scripts for orders and subscriptions (the Shopify GraphQL Admin API is the source of truth, not CSV export), and a redirect map keyed on the SEO URLs so organic traffic doesn't drop. Typical timeline is 6 to 12 weeks depending on subscription complexity.

No. We've audited 100+ WordPress sites for performance and page builders are the single biggest cause of slow stores, with 30+ point PageSpeed score drops on average. We build custom child themes on top of WooCommerce blocks and Gutenberg where the marketing team needs to author content. Customer-facing speed is not negotiable on a conversion-driven store.

Yes, but the off-the-shelf plugin landscape for B2B is mixed. We build the B2B layer as custom code on top of WooCommerce's role and capability system rather than relying on B2BKing, Wholesale Suite, or similar. The reason: every B2B store has slightly different pricing logic, and custom code is cheaper to maintain than fighting a plugin's assumptions. We integrate the bits worth integrating (PDF invoicing, EU VAT) and write the bits that aren't.

Both have a place. WooCommerce Subscriptions when the product catalogue and the subscription product are the same thing (memberships sold as products, recurring physical goods, subscribe-and-save). Stripe Billing directly when the subscription is decoupled from the catalogue and you need invoice-level metering or usage-based pricing. We've shipped both. They are not interchangeable.

Yes. Either via WP REST API (the WooCommerce REST endpoints are mature) or WPGraphQL with WooGraphQL for a graph schema. Good fit when the frontend needs richer interactivity than PHP rendering gives you and the editorial team is happy editing inside WP. Less obvious win when the marketing team relies on Gutenberg blocks, which don't render outside WP without extra work.

Custom child theme (no page builder), Redis object cache, Cloudflare or BunnyCDN in front, properly tuned managed-WP hosting (Kinsta, WP Engine, or a self-managed LiteSpeed box). Heavy product queries get cached, subscription queries get rewritten to avoid the WP_Query N+1, and the cart and checkout pages are excluded from page caching for obvious reasons. We aim for LCP under 2.0s on PageSpeed mobile.

Yes. Most engagements continue on a monthly retainer covering WooCommerce core and plugin updates, security monitoring, performance work, and feature iteration. WooCommerce ships breaking updates with some regularity; a maintained store catches them in staging, not in production.

A B2B-light store with custom pricing and ~1K SKUs typically lands $25K to $45K over 8 to 12 weeks. A 10K+ SKU catalogue with custom B2B and subscriptions tends to land $60K to $120K over 12 to 18 weeks. A Shopify-to-WooCommerce migration sits on top of either, usually $15K to $35K depending on subscription complexity. We give a firm number after a one-week discovery, not before.