Custom plugins over heavy themes
Business logic belongs in versioned, testable plugins with clean namespacing, not in functions.php or a child theme, so it survives theme switches.
WordPress shaped around your business.
Custom WordPress websites, business applications, integrations and publishing workflows.
2015Building production software since
300Projects delivered
100%Source and production visibility
5.0Across 18 verified Clutch reviews
Custom functionality, familiar content management
We build custom WordPress websites and applications where its content tools and ecosystem fit the business. Custom plugins handle the business logic, structured content keeps editing manageable, and version control and staging make changes reviewable.
Structured data with ACF or Carbon Fields
Custom post types and meta boxes model the data so WordPress behaves like an application, with the editor staying simple and queries staying fast.
Composer, version control, and CI
Core, plugins, themes, and custom code sit in one git repo and deploy through CI, so the admin is for content, not code changes.
WooCommerce when it fits, custom when it doesn't
We use WooCommerce for standard product and checkout flows and build a bespoke data model with direct Stripe integration when the commerce is genuinely custom.
Headless when it earns it
We pair WordPress with a Next.js or React front end for performance-critical products and stay monolithic when the editor team needs live preview and unified admin.
Hardened and properly hosted
Object and page caching, tuned databases, hardened wp-config, least-privilege database users, and managed or self-hosted infrastructure with staging and automated backups.
See the work in practice
Related projects, with the decisions, delivery and results explained.
01
Education & trainingConnecting course sales to the classroom
WordPress and WooCommerce, a Moodle LMS, Stripe deposits and Zoho CRM, tied together with Zapier automation.
Since 2017development and support
02
Medical aestheticsFrom equipment finance to clinic support
A lead-to-billing system on GoCardless Direct Debit, provider certification, and a React Native app for machine owners.
9 yrsdevelopment and support
03
Beauty commerceShopify shaped around a beauty brand
Custom theme, customer accounts, loyalty rewards, referrals and gift-with-purchase offers.
5 yrsShopify development and support
04
Home improvementFrom window measurements to a priced order
A seven-step product builder with live previews, sample orders and supplier tools.
7-stepproduct configurator
05
Home servicesHelping customers choose their boiler cover
Custom plan configuration, postcode-qualified lead journeys, CRM synchronisation and campaign landing pages.
5 yrswebsite development and support
06
TravelA booking journey the tour team owns
A multilingual website connected to the booking API, with deposits, coupons and affiliate tracking.
6languages across the booking journey
07
Event technologyTicketing owned by the event team
Multi-organiser commerce, Stripe instalments and two native apps in one connected platform.
£2M+ticket sales processed
A clear plan, regular progress
You work with the same senior team from the first scoping conversation through to launch and support.
- 01
Scope & cost
We agree the outcome, users, integrations, budget and main technical risks before the work starts.
- 02
Architecture
We plan the data, interfaces and failure modes around the way the system needs to operate.
- 03
Build & review
You receive source access, a working environment and regular demonstrations throughout delivery.
- 04
Launch & support
We launch, document and monitor the work, then hand it over or continue as your engineering team.
Related services
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Clutch★★★★★5.0 / 5.0Across 18 independently published client reviews
“They have a deeper technical knowledge than any web designer I've met to date.”
Frequently asked questions
01Why WordPress for a serious business application?+
WordPress is the most common platform on the internet, with a huge plugin ecosystem, a deep talent pool, and an admin that non-technical users already know. For a B2B marketplace, membership site, or operations tool, that is a head start over building from scratch. The mistake is treating WordPress as just a CMS; it has been an application platform for over a decade, and we use it that way.
02Won't WordPress be slow or hard to scale?+
WordPress is slow when it is configured badly: too many plugins, no caching, an untuned database, page-builder bloat. Engineered properly it handles serious traffic and complex data models. We profile real performance, cut plugin sprawl, add object and page caching where it makes sense, and tune the schema and queries. Most performance problems are configuration issues, not platform limits.
03Can WordPress handle a B2B marketplace?+
Yes, and we have built them. The pattern usually pairs WordPress for content, user accounts, and the admin layer with custom plugins for the marketplace logic, payments, and vendor flows, sometimes on WooCommerce and sometimes on a fully custom data model. We choose based on the product, not on a default.
Tell us what you’re working on
Bring your idea, your existing system or the problem you need to solve. A 30-minute call with our senior team will help clarify the next step.