Custom plugins over heavy themes
Business logic belongs in versioned, testable plugins with clean namespacing, not in functions.php or a child theme, so it survives theme switches.
web & commerce / specialist delivery
Custom WordPress development.
Custom WordPress development for serious business: B2B marketplaces, membership sites, generators, and internal tools engineered as real applications.
2015Building production software since
8+ yrsLongest active partnership
100%Source and production visibility
5.0Across 18 verified Clutch reviews
Scope
What this service covers.
We build WordPress for businesses that have outgrown page builders: B2B marketplaces, membership sites, learning platforms, generators, and internal tools engineered as real applications rather than themes. Business logic lives in versioned custom plugins, the data model in ACF or custom post types, and every change ships through CI, not the admin upload screen.
Structured data with ACF or Carbon Fields
Custom post types and meta boxes model the data so WordPress behaves like an application, with the editor staying simple and queries staying fast.
Composer, version control, and CI
Core, plugins, themes, and custom code sit in one git repo and deploy through CI, so the admin is for content, not code changes.
WooCommerce when it fits, custom when it doesn't
We use WooCommerce for standard product and checkout flows and build a bespoke data model with direct Stripe integration when the commerce is genuinely custom.
Headless when it earns it
We pair WordPress with a Next.js or React front end for performance-critical products and stay monolithic when the editor team needs live preview and unified admin.
Hardened and properly hosted
Object and page caching, tuned databases, hardened wp-config, least-privilege database users, and managed or self-hosted infrastructure with staging and automated backups.
In production
Work from the same practice.
Related delivery with the client context and measurable outcomes attached.
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A clear delivery process
From first decision to production.
The same senior team stays close to scope, architecture, build, launch and what comes next.
- 01
Scope & cost
We agree the outcome, users, integrations, budget and main technical risks before the work starts.
- 02
Architecture
We plan the data, interfaces and failure modes around the way the system needs to operate.
- 03
Build & review
You receive source access, a working environment and regular demonstrations throughout delivery.
- 04
Launch & support
We launch, document and monitor the work, then hand it over or continue as your engineering team.
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Clutch★★★★★5.0 / 5.0Across 18 independently published client reviews
“They have a deeper technical knowledge than any web designer I've met to date.”
Common questions
Planning the work.
01Why WordPress for a serious business application?+
WordPress is the most common platform on the internet, with a huge plugin ecosystem, a deep talent pool, and an admin that non-technical users already know. For a B2B marketplace, membership site, or operations tool, that is a head start over building from scratch. The mistake is treating WordPress as just a CMS; it has been an application platform for over a decade, and we use it that way.
02Won't WordPress be slow or hard to scale?+
WordPress is slow when it is configured badly: too many plugins, no caching, an untuned database, page-builder bloat. Engineered properly it handles serious traffic and complex data models. We profile real performance, cut plugin sprawl, add object and page caching where it makes sense, and tune the schema and queries. Most performance problems are configuration issues, not platform limits.
03Can WordPress handle a B2B marketplace?+
Yes, and we have built them. The pattern usually pairs WordPress for content, user accounts, and the admin layer with custom plugins for the marketplace logic, payments, and vendor flows, sometimes on WooCommerce and sometimes on a fully custom data model. We choose based on the product, not on a default.
Start a project
Bring us the exact problem.
Book a 30-minute call with the senior team that will scope and lead the work.