Technical SEO for SaaS Startups

Content SEO is what you write: keyword targeting, intent matching, depth, freshness. Technical SEO is whether Google can crawl, render, and trust what you've written. We do the second. Most SaaS sites underperform because the technical layer is broken: pages that don't get indexed, structured data that's missing or wrong, JavaScript that crawlers can't execute. Fix that first and your existing content starts working.

It's not a problem if it's set up correctly. It is a problem if your pages render entirely client-side and Googlebot only sees an empty shell. We move SPA sites to prerender, SSG, or SSR depending on the route: paid-content pages get SSR, marketing pages get SSG, the dashboard stays a SPA. Most SaaS sites get this wrong by being fully one or the other.

Crawlability (robots, sitemap, internal links), indexability (canonical, noindex, hreflang), rendering (does Google see what users see), structured data (Service, Product, FAQ, Article schemas), Core Web Vitals (LCP, CLS, INP), site architecture (depth, internal linking, orphaned pages), and on-page signals (titles, descriptions, headings). You get a written audit with a prioritised fix list, not a generic PDF.

Yes. Real Core Web Vitals work is engineering work, not configuration. We profile real user metrics, find the actual bottlenecks (usually a third-party script, an unoptimised image, or a render-blocking font), and ship fixes in your codebase. We don't just install a 'speed plugin' and call it done.

Indexation issues fix in days. Core Web Vitals improvements show in Search Console within two to four weeks. Ranking shifts from technical fixes typically show over six to twelve weeks as Google recrawls and reweights the site. We do not promise rankings, we promise that the technical reasons holding you back will be removed.

Yes. JSON-LD for Service, Product, Article, FAQ, BreadcrumbList, Organization, and Person schemas. We add what's appropriate and verify it with Google's Rich Results Test. Schema isn't a magic ranking signal, but it is an eligibility requirement for rich results and a clear quality signal to crawlers.

We build programmatic SEO systems where the data model genuinely supports it: comparison pages, location pages, integration pages, calculator pages. We are honest when programmatic SEO is the wrong call: thin pages that exist only to rank are an active risk under Google's helpful-content systems. The bar for programmatic SEO is higher than it was three years ago.

Yes, and most engagements are structured this way. Your SEO team identifies opportunities and writes the briefs. Your content team writes the pages. We make sure the technical foundation supports both. We are happy to be the engineering side of an existing SEO function rather than replacing it.

We work across modern stacks (Next.js, Astro, Remix, plain React) and traditional CMSes (WordPress, Webflow, Shopify). The principles are the same; the implementation details differ. We will tell you honestly when a platform's limitations mean you've hit a ceiling that no amount of technical SEO will move past.

Most SEO agencies are strong on strategy and content, weaker on engineering. They send you a deck of recommendations that your dev team then has to implement, and often doesn't. We are the dev team. Recommendations land in production, not in a backlog. If your bottleneck is execution rather than strategy, that's the difference.